Vice President, Partnerships & Merchandise
Adrian Sciarra joined the Ottawa Sports and Entertainment group (OSEG) in September 2013 as Vice-President, Partnerships and Merchandise Sales. Adrian is responsible for the development and growth of Corporate Partnerships and Merchandise Sales for OSEG’s three sports teams (Ottawa REDBLACKS – CFL, Ottawa 67’s – OHL, Ottawa Fury FC – NASL) as well as OSEG’s newly named TD Place, a year-round destination for sports and entertainment which opened its doors in July 2014.
Prior to joining OSEG, Adrian spent 5 years at the Canadian Football League (CFL), where he was the Vice-President of Commercial Assets, responsible for the operation and growth of the partnerships and licensing departments. During his tenure at the CFL, the League enjoyed tremendous growth, earning record revenues from both corporate partnerships and licensing. Adrian was also a significant contributor to the planning and execution of the hugely successful 100th Grey Cup in 2012.
Adrian is an experienced sports marketing executive, having spent nearly 20 years in the industry. Prior to joining the CFL, Adrian spent 4 years at NASCAR Canada, helping to grow NASCAR’s sponsorship and licensing businesses in the Canadian marketplace. He also spent 5 years at Landmark Sport Group, one of Canada’s leading sports marketing agencies.
In 2014, Adrian was recognized as one of Canada’s “5 to Watch”, an award for sports business leaders under the age of 40.
Adrian is a native of Markham, Ontario and a graduate of McMaster University (Honours Commerce – 1998). He currently lives in Ottawa with his wife Michelle and their three children, Daniel, Ava and Luca.