September 2, 2020

REDBLACKS Launch RNation Corporate Heroes

With a goal to enhance attachment, affinity and advocacy for Ottawa REDBLACKS corporate partners, OSEG has proudly launched the RNation Corporate Heroes program. With the recent announcement of a cancelled 2020 CFL season due to the on-going pandemic, this program has been developed to allow the REDBLACKS and its terrific partners to bridge the gap by continuing to cultivate leading-edge partnerships and best in class fan experiences. The RNation Corporate Heroes program will highlight to Ottawa, CFL and business communities which partners continue to support #RNation during one of the most unprecedented times in recent history.

Keeping in mind that fans don’t only appreciate companies who stick by their favorite teams, but they also think better of companies who help bring back sports quicker, this program has been curated to maximize impact for each RNation Corporate Hero. Program participants will be able to leverage team IP Rights to enhance brand connection with REDBLACKS fans. They will also receive unique branding opportunities at Lansdowne to gain additional brand recognition with the public at one of Ottawa’s most highly trafficked urban sites. With major increases in demand for online and virtual activity, Corporate Heroes will equally benefit from uniquely branded social and digital content to deepen their relationship with REDBLACKS fans online. To round out their participation in this incredible program, RNation Corporate Heroes’ in collaboration with the OSEG Foundation, will have the ability to participate in highly impactful community programs to support post pandemic efforts in Ottawa.

While it is disappointing to not have a football season, 2020 has proven to be a year to pivot, innovate and create new opportunities that allow us all to prosper in the future. We are grateful to have strong partnerships that will allow us to continue providing exceptional value to all of #RNation. We have a humbling confidence in our partners, our fans and feel greatly privileged to occupy such an important place in Ottawa’s public and sporting community.

So, what does this mean for you? It means more content delivered to the platform or your choice. It means more chances to win stuff. It means more access to players, coaches and beyond via interviews, and live events. It also means more opportunity to be a bigger part of RNation.