June 2, 2016 (Ottawa ON.): The Ottawa REDBLACKS of the CFL today announced the new fan experience zone directly behind the west end-zone at TD Place will be named the Subaru Log Cabin. Naming rights to the zone are part of a multi-year partnership between the two organizations that will also provide Subaru and the Ottawa Dealer Association with many other marketing opportunities at REDBLACKS home games.
“We’re delighted to welcome Subaru to our team,” said Adrian Sciarra, VP Partnerships for the REDBLACKS parent company, Ottawa Sports and Entertainment Group (OSEG).
“Subaru, in its brand promise “Confidence in Motion,” represents many of the qualities we aspire to reflect…not just a great running game but versatility, reliability and fun for our customers. There’ll certainly be lots of fun for fans in the Subaru Log Cabin and we’re proud to showcase the Subaru brand as our National Automotive Partner.”
The Subaru Log Cabin will be a two-level patio structure for approximately 200 fans themed to fit within the REDBLACKS popular lumberjack story. The first level will be an accessible food and beverage area, stretching the width of the field, where fans can celebrate together only a few yards from the end line. The second level of the Log Cabin will house one of the many models of Subaru vehicles known for their driving excellence under all Canadian weather and terrain conditions.
“Subaru vehicles came to Canada in 1976, the same season Tony Gabriel caught the Tom Clements pass that won Ottawa its last Grey Cup,” said Geoff Craig, Director of Central Region Sales at Subaru Canada. “Subaru is excited to be partners with the REDBLACKS, and we are looking forward to meeting and joining #RNation in the Subaru Log Cabin starting with the home-opener on July 8th.”
Tickets for spots in the Subaru Log Cabin, which will also house the REDBLACKS touchdown log-cutters and the team’s English language radio partner, will be available later this month. Fans interested in reserving group experiences in the Cabin are advised to contact a REDBLACKS representative by clicking here.
